What is the future of tourism? What opportunities are there for business and what do the Visit Herefordshire need to do to make the best of the opportunities?

The Regional Tourism Team has initiated work to help answer some of these questions and set out a clearer path for how tourism can best be developed in Herefordshire.  The challenge here will be to grow the tourism industry while maintaining the tranquillity and experience of escape which motivate many visits.

We aim to propose a detailed long-term vision for tourism development that gives practical assistance and start off projects so that they can deliver business growth and a quality visitor experience that fulfils current and future market demand. Under the Visit Herefordshire Tourism Strategy and Action Plan 2009, a range of projects are being delivered: